Jamul Casino – San Diego

Casinos / Gaming

Helping shape the initiatives of both Jamul Casino and the Jamul Indian Village of California to ensure their relevancy and self-sufficiency.

Situation

In 2018, BCI was recruited by Jamul Casino to assist with promoting a number of new initiatives. The Casino had recently transferred ownership to The Jamul Indian Village of California, and was poised to begin transforming its identity and reputation under new ownership.

Strategy

Recently renamed, BCI consulted on an earned media strategy, and was a critical voice in the new branding roll-out. BCI also leveraged the change in management, the new philanthropic endeavors, and the launch its new Poker Room to garner media attention and help shape the new brand. BCI also contributed to the success of the Poker Room launch, using its deep sports and influencer network to recruit some of the inaugural poker tournament’s top local and national celebrity players.

Results

Following a successful year with Jamul Casino, tribal leadership renewed its relationship, growing services to include: media relations, social media, event consultation, research, and influencer relations. BCI has become a critical influence in helping shape the initiatives of both the Casino and the tribe as a whole to help ensure its self-sufficiency and relevancy in years to come.