Rancho Soleo – Temecula
Development
Communicating an exceptional new offering in SoCal’s wine country.
Situation
With construction underway, TRI Pointe Homes Southern California sought BCI’s assistance in 2019 with its newest master planned community in Temecula, CA named Rancho Soleo. With 245 homes in three collections, the community features single-family homes, duplexes, triplexes, and townhomes. In the heart of Southern California’s wine country, the community offers both old-world charm and modern flair. BCI was asked to contribute: Research, Strategy, Writing, Media Relations, Video Production, and Events Planning and execution for the new home community.
Strategy
BCI immediately partnered with Rancho Soleo’s advertising agency to present cohesive messaging and design across numerous platforms. With a goal to grow the interest list and attract homebuyers, BCI’s research and writing was an integral part of the overall plan. BCI crafted and distributed press releases, identified community leaders, and included key partners in events including a Ribbon-Cutting and Grand Opening. Temecula’s mayor, James “Stew” Stewart, and Councilmember Mike Naggar attended and spoke on behalf of the City, with the local Chamber of Commerce and Economic Development Coalition also represented. BCI also nominated Rancho Soleo for national awards to elevate the community’s profile.
Results
BCI increased the community’s interest list of potential homebuyers, and established and nurtured positive relationships with the local associations. Leveraging events, press releases, and community outreach, BCI created and enhanced relationships with elected officials, civic organizations, and community influencers.
Additionally, creative digital tools were developed to enhance social media interactions and reach potential homebuyers. BCI collaborated with TRI Pointe Homes to re-engineer marketing, public relations, and social media objectives, to educate the homebuyer during State-mandated social distancing. BCI produced a series of video vignettes with subject matter experts to share on digital platforms. The kitchen series was branded and pulled in experts to educate the potential homebuyer on design decisions and ways to maximize their new home purchase.
More Case Studies
