The Green Build – San Diego

General Contracting

Serving as the joint venture’s public outreach partner on the $1 billion project.

Situation

Completed in 2013, the Green Build was the largest construction project in the San Diego International Airport’s history at the time of its development. A $1 billion project, The Green Build includes a three-story, 460,000 square-foot expansion of Terminal 2. New features include ten new gates, a dual-level roadway, enhanced curbside check-in with easy-to-use kiosks, twice as many security lanes, an expanded concessions area, and 1,500,000 square feet of new taxiway and jet parking. The new facilities offer state-of-the-art technology with substantially more room to reduce congestion at security checkpoints and gates. Long term, the project is critical in supporting San Diego’s thriving hospitality, technology, and science industries.

Strategy

BCI was the agency of record for the Turner/PCL/Flatiron joint venture, crafting and executing the overall construction message. BCI worked closely with the Airport Authority communications team to ensure cohesive messaging for the highly public development impacting dozens of stakeholders, including: airlines; federal, state, and local authorities; restaurants; transportation entities; international and regional travelers; etc. BCI wrote advertorials, executed behind-the-scenes hard-hat tours for media, wrote event speaking points for the construction executives, and produced two videos for the joint venture and its work on the project.

Results

Over the course of three years, BCI served as the joint venture’s public outreach partner, crafting numerous events, offering PR expertise to a global audience, and facilitating communication both internally amongst the construction team and externally to the Airport users. BCI also worked closely with business, design, and construction media to facilitate local and international press coverage.  Literally, hundreds of media articles were generated about the highly-successful development, which was completed under budget and ahead of schedule.